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Grow your firm with support from peers and experts

 

Belay Partners - A marketing community and coaching group for growth-focused accounting firm leaders.

Next intake - March 2026. Register your interest >>

  • 8-person group of accounting firm leaders
  • Unlimited marketing strategy support from Matt Wilkinson
  • Marketing resources library

Register your Interest

Do you have these marketing challenges? 

Working with hundreds of accounting firm leaders over the last 15 years, many tell me...

 

  • I value marketing but don't know where to start
  • I want qualified leads - not random referrals
  • I am time poor but happy to invest in growing my firm
  • Past marketing suppliers did not understand accounting or get results

Sound familiar? 

To move past these challenges, you need a Belay Partner.

Challenge

What is Belay Partners?

If you want to go fast, go alone. If you want to go far, go together

In climbing, your life depends on your belay partner. They hold your ropes as you climb and you theirs. Trust must be absolute.

You share the burden of strategy and planning. During the climb you support each other with advice and encouragement.

My shared experience with my climbing partners has created rich and long friendships.

With Belay Partners I want to recreate that system which blends strategy and safety, planning and tactics, advice and encouragement but for growing your accounting firm.

There is no magic bullet in marketing. Just like a mountain climb, it's a long journey with some testing times. But those only make the summit sweeter, especially when it's shared by a group of your peers.

 

Matt ice climbing
Climbing Gear

What's included?

Belay Partners is an invite-only group of eight accounting firm leaders who embrace marketing and want to grow their firm.

On top of community and accountability, you will get insights and resources from your marketing guide Matt Wilkinson.

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1-2-1 strategy session
  • Initial meeting with Matt Wilkinson
  • Free Marketing Diagnostic worth $1500
  • Get clear on your strategy, goals and plan
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Monthly group meeting
  • 90 minutes
  • Share wins and challenges
  • Focus topic each month
  • Recorded but attendance is expected
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Unlimited support
  • Ask Matt any marketing questions you have
  • He will also review content and creative for you
  • A proven marketing expert in your corner
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Marketing scorecard
  • Customised for your firm
  • In conjunction with Matt Wilkinson
  • Refreshed quarterly
  • Includes North Star metric, KPIs and key projects
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Expert insights
  • On topics where Matt is not an expert, he will interview people from his network
  • Could be on marketing or related topics like business development or hiring
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Marketing resource library
  • Access to Belay's library of tired and tested marketing tools and training
  • Training videos
  • Email templates
  • Checklists
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Group chat
  • Peer support and accountability
  • Connect via Belay's online platform or use email (no need to learn new systems)

Key benefits

What will you get from becoming a Belay Partner?

  • Accountability - from your peers and an experienced marketer
  • Community - a group focused on growth, sharing wins, challenges and insights
  • Expert support - unlimited CMO level support from Matt Wilkinson
  • Education - learn how a proper marketing process works from diagnosis, through strategy to tactics
benefits

"Matt is one of the most genuine people you could work with and a true expert in marketing for accounting professionals. I love his no-fluff approach and he’s one of those people who always gives you more than you were expecting."

Martine Hoosen
MARTINE HOOSEN | Founder & Director at Bookwiz Advisory and The Bookkeeper's Academy
Climbers

How will meetings work?

The online monthly meeting is at the core of Belay Partners and the includes...

  • Sharing wins and progress
  • Hive-mind to overcome challenges
  • Deep dive topic chosen by group
  • Set accountability goals for next month

How does support work?

Outside of the monthly meeting you will be supported by the group and Matt Wilkinson. How it works...

  • Raise unlimited support tickets about marketing. Matt will answer directly
  • Group chat to get ideas and encouragement
  • Want insights on a topic the group can't cover? Matt will seek out the leading experts and/or accountants and share their guidance with the group
Support
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Your marketing guide

Matt Wilkinson has 15 years' experience helping accountants with marketing.

  • Founded Bizink - a global leader for accounting websites & marketing
  • Worked with 1000+ accounting firms of all sizes
  • Spoken at global accounting conferences including Xerocon & Intuit Connect

Pricing and sign up

Price per month: $899 AUD

$999 NZD | $599 USD | $799 CAD
(payment in currency of your choice)

Register your interest

"Matt was instrumental in helping us gain clarity on our go-to-market strategy. 

His approach is refreshingly practical - he strikes the perfect balance between ambitious vision and grounded reality."

Paul Evans
PAUL EVANS | CEO at Pillar & Scroll and Managing Partner at Toro Digital

I have partnered with or presented for...

FAQs

Explore our frequently asked questions for anything we might have missed.
What results can I expect?

It depends on many factors including the foundation you have before starting, the time you invest and market forces like competitor firms.

I would expect you to cover the annual cost of group membership while it is running by implementing some of the quick wins I can show you.

Execute some of the growth strategies we will cover and the ROI will be substantial.

Plus you will be getting ideas and encouragement from a group of successful accountants.

Is there a lock-in?

No - I want you to stay because you are getting value and I am confident you will. I would ask for a minimum commitment of six months but there is no penalty if you want to leave before that.

Can I bring my team?

Two people per firm are included in the price.